What is UGC? How to setup?
UGC stands for User-generated Content.
User-generated content (UGC) is content created by the people who interact with a brand, not the brand itself.
These “users” can be customers, employees, volunteers, or engaged members of your audience, and the “content” they generate can be photos, videos, social media posts, you name it.
Companies across a variety of industries harness content generated by users to overcome one of the greatest hurdles to purchase: trust.
In one survey, 54% of respondents said they trust information from online reviews and recommendations from their peers, whereas 20% trust information that comes from the brand itself.
"People trust people more than brands and UGC is content created by the people."
This functionality helps to display all tagged posts. For Example. If someone tagged you in their insta feeds then all that products will display in your feeds and that feeds you can see in UGC section.
- Save time on creation
- Expand your reach
- Engage your community
To check the feeds follow Apps--> Instaplus Shoppable Instagram --> UGC
When you click on Add to the gallery that product will start displaying in your feeds too. Please refer to the below picture.
Like this, UGC function is working.